TerraLuna
The world’s first, full-service insurance brokerage focused on the new space industry.
Client:
Product:
Website
Role:
UX / UI Designer
Date:
2022 - Present
TerraLuna Insurance Services is the world’s first, full-service insurance brokerage focused on the new space industry. They are providing insurance services for start-ups and other businesses in the new space industry. I was connected to this client through Out of This World Design (OOTWD). They hired me as a freelancer to design their website prototype.
Fig. 1 Shown above are the final layouts for the desktop the home page designs.
TerraLuna is a start-up company that came to OOTWD to create its brand look and feel from its logo to the website. I was asked to create two website layouts for the client to choose from. The timeline and budget for this project was only around 15 hours of work over two weeks. In order to meet the deadlines required I had to skip a lot of the initial research and wire-framing.
Fig. 2 These layouts were the second design style I proposed to the client. This style was lighter in color and style in order to align more with standard insurance companies and competitors. The client decided not to move forward with these layouts.
Approach
I started by researching both insurance agencies and other companies in the aerospace industry. The client only provided a rough idea of the content and pages they required so my first round of layouts was lacking key information so I focused on developing the brand look for the website. The team at OOTWD was also still finalizing their brand and logo proposals while I was designing these layouts so I had to work in tandem with the team to ensure my ideas were in line with the overall brand pitch.
Fig. 3 The final home page and the product offering for bussiness page. This design was inspired by more of the other competitors in the new aerospace industry.
The final result of this project to date is 4 fully designed desktop pages for their website. The next steps in this project will include tablet and mobile prototypes. Currently, I am waiting on the client to finalize the content for each of the pages before we move forward with more design and development.
Fig. 4 Shows the full page layouts for the final desktop versions.
Impact
This project is still ongoing so there is no way to really measure the impact this project had on the company. This project really taught me that working fast is better than producing the perfect design. The parts of this project I found most difficult were often around understanding the content and knowing how to best present the information I was not familiar with. I was able to provide suggestions to copy and information architecture in order to make sense of the information the client was eager to share. This project is still ongoing and I hope to continue working with this client to improve and iterate upon this quick project we worked on together.